Our Digital Marketing Programme helps you to understand the history and development of digital marketing and the evolution and broad social and political impact that the internet and online communications have had across the world.
You may choose from our digital marketing courses and qualifications to meet your career development needs:
CAM Digital Marketing Diploma
CAM Diploma in Managing Digital Media
This new qualification from CAM provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital marketing planning.
The course includes one (double) module from the CAM Diploma in Marketing Communications and 2 new modules focused on digital marketing:
Marketing and Consumer Behaviour (MCB)
Digital Marketing Essentials
Digital Marketing Planning
The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments. The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials. The Digital Marketing Planning module provides the skills and knowledge for planning, implementing, measuring and evaluating successful online campaigns. Completing this module alone gives delegates the CAM Award for Digital Marketing Planning.
This course is suitable for delegates with:
a degree in any discipline or
a BTEC in Business Studies or
a minimum of 2 years’ experience in Sales and Marketing
Exemptions are available for graduates with a level 4 CIM qualification.
Assessment is by assignment for all 3 modules and takes place in June and December each year.
This new qualification from CAM provides delegates with both the knowledge and skills to manage digital marketing and communications campaigns and is aimed at the digital practitioner.
This course includes two modules from the CAM Diploma in Marketing Communications and 2 new modules focused on digital marketing:
Advertising
PR
Integrating Digital Media and Branding
Implementing Digital Communication
The Advertising and PR modules provide a strong foundation in advertising and PR techniques and campaigns.The Integrating Digital Media and Branding module evaluates all the key channels used for communication with the customer and how they are evolving and can be integrated. Completing the module alone gives delegates the CAM Award for Integrating Digital Media and Branding. The Implementing Digital Communication module equips delegates with the skills to deliver digital communication projects. Completing this module alone gives delegates the CAM Award for Implementing Digital Communication.
This course is suitable for delegates with:
a degree in any discipline or
a BTEC in Business Studies or
a minimum of 2 years’ experience in Sales and Marketing
Exemptions are available for graduates with a level 4 CIM qualification.
Assessment is by assignment for all modules and takes place in June and December each year.
If you are interested in any of the Cambridge Marketing College Digital Marketing Programme courses please either:
Call us on the number below
or
Visit the Cambridge Marketing College Website for details of prices and start dates
To talk to us about the Digital Marketing and Media Diplomas or other Cambridge Marketing College courses please call
+44(0)1954 234940
or email us at
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